When Walt Disney’s imagineers thought they “nailed it” with a piece of animation or an attraction, he would implore them to “plus it” to give it that extra bit of magic. I like to think one of our roles as e-learning designers should be to do the same.
But when we start thinking about throwing in lots of bells and whistles the old fears start creeping in. “My client or company won’t want to pay for all that fancy wizardry.” “What will this do to the budget?” “What about project creep?” “Won’t this just be distracting to the learner?”
I think there is a right way and a wrong way to “plus” an e-learning piece. Yes, you don’t want to blow the budget and no, you don’t want to overdo it. Think of “plussing it” like adding an exotic spice or two at the end to enhance a good recipe. You’ve already got the basic graphic and instructional design approach figured out and most of the course is already developed.
Now you can sprinkle in a few bits of pixie dust here and there to add a bit of wow to the course. You don’t want it on every screen as it can lose it’s impact or simply become overwhelming. I remember seeing a PowerPoint presentation about a software piece called TrainEngine, and the designer replaced every bullet on every slide with the image of a train engine coming in from the side. It was a clever idea, but it was WAY too much.
Finally, keep in mind that your visual/audio enhancements need to support what you’re trying to teach at that moment and not distract from it. Ultimately, your goal is to teach the learner something specific and make it memorable. In this sample below, notice how I added bits of sound to go with the images and how the bus appears to roll into the picture while staying inside the frame.